Last updated: November 9, 2025
This chart is designed to improve visibility and transparency on the data we collect and use. It is not meant to replace our Privacy Policy. Here, you can find the information we receive about you, the purpose of that information, the legal reasons for that collection and/or use, and how long we keep that information.
| Why We Process the Data | What Personal Data is Processed | Legal Ground for the Processing | Retention Period |
|---|---|---|---|
| To create and manage your account | Name, phone number, country, timezone | Performance of the contract between you and Binky | For the duration of the services or until you request deletion of your account |
| To improve app performance and user experience | Usage Data (session start and end times, interactions, check-in participation), Performance Data (time taken for specific functions, completion rates) | Legitimate interests to provide and improve the service | For the duration of the services or until you request deletion |
| To communicate with you about features and inquiries | Communications Data (support requests, feedback) | Performance of the contract between you and Binky | For the duration of the services or until you request deletion |
| To ensure security and compliance | Connection and Technical Data (operating system, country / timezone, device identifiers) | Legitimate interests to maintain security and functionality | For the duration of the services or until you request deletion |
| To create burnout snapshot and personalize onboarding | Onboarding Assessment Data (stress levels, burnout indicators, mental load, goals) | Performance of the contract between you and Binky | For the duration of the services or until you request deletion of the data |
| To provide personalized reflections and check-ins | Check-in Data (mood, sleep, unmet needs, reflections) | Performance of the contract between you and Binky | For the duration of the services or until you request deletion of the data |
| To power Binky Buddy chatbot conversations | Binky Buddy Interactions (user inputs, conversation history, emotional state sharing) | Performance of the contract between you and Binky | For the duration of the services or until you delete the conversation history |
| To personalize regulation tools and track usage | Regulation Tool Usage (tapping exercise interactions, breathing session data, affirmation card preferences and saves) | Performance of the contract between you and Binky | For the duration of the services or until you request deletion |
| To generate AI responses and personalized content | AI Outputs (personalized affirmations, validation, and chatbot responses) | Performance of the contract between you and Binky | For the duration of the services or until you delete the content |
| To facilitate user connections and invitations | Contact count (number of contacts shared), Invited contact information (only stored when you invite someone) | Legitimate interests to enable social features and user connections | For the duration of the services or until you request deletion |